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The gift they remember is the brand they remember.
The gift they remember is the brand they remember.

We turn down more than we carry

Three questions decide it. Would we buy it with our own money. Would we be comfortable using it ourselves. Is it actually useful.

We turn down more than we carry

Three questions decide it. Would we buy it with our own money. Would we be comfortable using it ourselves. Is it actually useful.
What we refuse

Trusted By The Following

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Rolls-Royce
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Singapore Airlines

21% feel undervalued. Singapore employees are more likely to feel undervalued than the global average — 21% here against 13% worldwide. (Aon, 2025)

A third leave over the relationship. Poor relations with management is a reason 33% of Singapore professionals give for leaving an employer. (Randstad, 2026)

Words alone do less. 82% say recognition lands harder when it comes with a reward attached. 54% receive no reward at all. (Quantum Workplace, 2026)

45% less likely to leave. Employees who were well recognised had changed employer 45% less often two years later. (Gallup and Workhuman, 2022–2024)

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Journal

One piece a month on what lasts, what gets binned, and what we turned down. No product emails.